Levitt, Theodore
Innovation in marketing new perspectives for profit and growth
McGraw-Hill, 1962
 Buku Teks
Innovation systems in small catching-up economies: new perspectives on practice and policy
Elias G. Carayannis, Urmas Varblane, Tonu Roolaht, editors
[Springer, ], 2012
 eBooks
Kotler, Philip
Marketing moves : a new approach to profits, growth, and renewal
Harvard Business School Press, 2002
 Buku Teks
Solikin M. Juhro
New sources of growth: the role of frugal innovation and transformation leadership
Bank Indonesia Insitute, 2019
 Artikel Jurnal
New metropolitan perspectives : Local Knowledge and Innovation Dynamics Towards Territory Attractiveness Through the Implementation of Horizon/E2020/Agenda2030. Volume 2
Francesco Calabro, Lucia Della Spina, Carmelina Bevilacqua, editor
Springer, 2018
 Buku Teks