Lazarus, Harold
The process of management/ Harold Lazarus
Prentice-Hall, 1968
Buku Teks
Newman, William H.
The Process of management strategy, action, result / William H. Newman, E. Kirby Warren and Andrew R. McGill
Prentice-Hall, 1987
Buku Teks
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy
Irwin , 1975
Buku Teks
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy
R.D. Irwin, 1968
Buku Teks
McCarthy, E. Jerome, editor
Basic marketing : a managerial approach / E. Jerome Mccarthy, William D. Perreault
Richard D. Irwin, 1990
Buku Teks