Vernon-Wortzel, Heidi
Strategic management in the global economy
John Wiley & Sons, 1997
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Davidson, William H.
Global strategic management
John Wiley & Sons, 1982
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Boyd, Harper W., Jr.
Marketing management : a strategic approach with a global orientation
Irwin, 1995
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Pearce, John A.
Strategic management : planning for domestic & global competition
McGraw-Hill , 2015
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Toyne, Brian
Global marketing management : a strategic perspective / Brian Toyne, Peter G.P. Walters
Allyn and Bacon, 1989
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