Hodgetts, Richard M.
International management : culture, strategy and behavior
Irwin McGraw-Hill, 200
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Luthans, Fred
International management : culture, strategy, and behavior
McGraw-Hill , 2015
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Peter, J. Paul
Consumer behavior and marketing strategy
Mc Graw-Hill, 2001
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Consumer behavior and marketing strategy
 Buku Teks
Peter, J. Paul
Consumer behavior and marketing strategy
McGraw-Hill, 1999
 Buku Teks