Agnew, Hugh E.
Marketing policies / Hugh E. Agnew and Dale Houghton
McGraw-Hill , 1951
 Buku Teks SO
Stern, Mark E.
Marketing planning: an systems approach/ Mark E. Stern
McGraw-Hill, 1966
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Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
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Etzel, Michael J.
Marketing
McGraw-Hill, 2004
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Kurtz, David L.
Marketing
The Dryden Press , 1981
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