Agnew, Hugh E.
Marketing policies / Hugh E. Agnew and Dale Houghton
McGraw-Hill , 1951
Buku Teks
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy
Irwin , 1978
Buku Teks
Cox, William E. Jr.
Industrial marketing research/ William E. Cox, Jr
N.Y. John Wiley c., 1979
Buku Teks
Stern, Mark E.
Marketing planning: an systems approach/ Mark E. Stern
McGraw-Hill, 1966
Buku Teks
McCarthy, E Jerome
Application in basic marketing / E. Jerome McCarthy, William D. Perreault
Irwin, 1994
Buku Teks