Howard, John A.
Marketing executive and buyer behavior
Columbia University Press, 1963
 Buku Teks
Duddy, Edward
Marketing, an institutional approach
Mcgraw-Hill, 1953
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Taylor, Weldon Johnson, 1908-
Marketing : an integrated analytical approach
South-Western Publishing, 1975
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Theory in marketing: selected essays
edited by Reavis Cox and Wroe Alderson
Richard D. Irwin, 1950
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Sheth, Jagdish N.
Marketing theory : evolution and evolution
John Wiley & Sons, 1988
 Buku Teks