Alderson, Wroe
Marketing behavior and executive action : a functionalist approach to marketing theory
Richard D. Irwin, 1957
 Buku Teks SO
Howard, John A.
Marketing executive and buyer behavior
Columbia University Press, 1963
 Buku Teks SO
McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1990
 Buku Teks SO
McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1978
 Buku Teks SO
McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1975
 Buku Teks SO