Howard, John A.
Marketing executive and buyer behavior
Columbia University Press, 1963
 Buku Teks SO
McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1990
 Buku Teks SO
McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1978
 Buku Teks SO
McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1975
 Buku Teks SO
McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1968
 Buku Teks