Alexander, Ralph S.
Industrial marketing / by Ralph S. Alexander, James S. Cross, Ross M. Cunningham
Richard D. Irwin, 1956
Buku Teks
Alexander, Ralph S.
Marketing / by Ralph S. Alexander, Frank M. Surface ...et.al
Ginn and Co. , 1953
Buku Teks
Haas, Robert W
Industrial marketing management
Kent, 1982
Buku Teks
Havaldar, Krishna K.
Industrial Marketing: text and cases
Tata McGraw-Hill, 2005
Buku Teks
Day, Ralph L.
Marketing in action : a dynamic business decisions game / by Ralph L. Day
Richard D. Irwin, 1962
Buku Teks