Alexander, Ralph S.
Industrial marketing / by Ralph S. Alexander, James S. Cross, Ross M. Cunningham
Richard D. Irwin, 1956
Buku Teks SO
Alexander, Ralph S.
Marketing / by Ralph S. Alexander, Frank M. Surface ...et.al
Ginn and Co. , 1953
Buku Teks
Cox, William E., Jr.
Industrial marketing research
John Wiley, 1979
Buku Teks SO
Haas, Robert W
Industrial marketing management
Kent, 1982
Buku Teks
Havaldar, Krishna K.
Industrial Marketing: text and cases
Tata McGraw-Hill, 2005
Buku Teks SO