Boyd, Harper W., Jr.
Marketing research : text and cases
Richard D. Irwin, 1977
Buku Teks
Boyd, Harper W., Jr.
Marketing research : text and cases
Richard D. Irwin, 1956
Buku Teks
Principles of marketing research / edited, Richard P. Bagozzi
Blackwell Business, 1996
Buku Teks
Advanced methods of marketing research/Edited by Richard P. Bagozzi
Cambridge Blackwell 1995, Yogyakarta:
Buku Teks
Aaker, David A.
Marketing Research
John Wiley & Sons, 1995
Buku Teks