Boyd, Harper W., Jr.
Marketing research : text and cases
Richard D. Irwin, 1977
Buku Teks
Boyd, Harper W., Jr.
Marketing research : text and cases
Richard D. Irwin, 1956
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Principles of marketing research / edited, Richard P. Bagozzi
Blackwell Business, 1996
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Advanced methods of marketing research/Edited by Richard P. Bagozzi
Cambridge Blackwell 1995, Yogyakarta:
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Baker, Michael J.
Research for marketing
Macmillan, 1991
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