The marketing of industrial products / edited by Norman Hart
McGraw-Hill c, 1984
 Buku Teks
Taylor, Weldon Johnson, 1908-
Marketing : an integrated analytical approach / by Weldon J. Taylor and Roy T. Shaw
South-Western Publishing Company, 1961
 Buku Teks
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
 Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks