Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
 Buku Teks SO
Lazo, Hector
Management in marketing : text and cases
McGraw-Hill, 1961
 Buku Teks
Lamb, Charles W.
Marketing cases : instructor's manual
Houghton Mifflin, 1987
 Buku Teks SO
Lovelock, Christopher H.
Marketing challenges : cases and exercises
McGraw-Hill, 1985
 Buku Teks SO
Readings and cases in marketing
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Richard D. Irwin, 1984
 Buku Teks SO