Lazo, Hector
Management in marketing : text and cases
McGraw-Hill, 1961
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Cravens, David W.
Strategic marketing management cases
McGraw-Hill Irwin, 2002
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Lal, Rajiv
Marketing management : text and cases
McGraw-Hill, 2005
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Johnson, Lewis K.
Sales and marketing management : text and cases
Allyn and Bacon, 1957
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Rewoldt, Stewart H.
Introduction to marketing management : text and cases
Homewood: Richard D. Irwin, 1969
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