Stern, Mark E.
Marketing planning: an systems approach/ Mark E. Stern
McGraw-Hill, 1966
Buku Teks
Cateora, Philip R.
International marketing
McGraw-Hill, 2008
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Duddy, Edward
Marketing, an institutional approach
Mcgraw-Hill, 1953
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Taylor, Weldon Johnson, 1908-
Marketing : an integrated analytical approach
South-Western Publishing, 1975
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Thorelli, H.B.
International marketing strategy
Penguin Books, 1973
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