Davis, Kenneth R.
Marketing management / Kenneth R. Davis
John Wiley & Sons, 1981
 Buku Teks
Constantin, James A.
Principles of logistics management : a functional analysis of physical distribution systems / James A. Constantin
Appleton-Century-Crofts, 1966
 Buku Teks
Lorie, James H.
Basic methods of marketing research
NMcGraw-Hill , 1951
 Buku Teks
Lovelock, Christopher H.
Principles of service marketing and management
Pearson Education international, 2002
 Buku Teks
Enis, Ben M.
Marketing principles : the management process
Goodyear, 1974
 Buku Teks