Cheskin, Louis
Why people by : motivation research and its successful application / by Louis Cheskin
N.Y. Liveright , 1959
Buku Teks
Lorie, James H.
Basic methods of marketing research
NMcGraw-Hill , 1951
Buku Teks
Churchill, Gilbert A.
Basic marketing research
The Dryden Press, 1996
Buku Teks
Malhotra, Naresh K.
Basic marketing research : a decision-making approach
Prentice-Hall, 2006
Buku Teks
Crisp, Richard D.
Marketing research
McGraw-Hill, 1957
Buku Teks