Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
Buku Teks
McDaniel, Carl
Marketing essentials
South Western Cengage Learning, 2012
Buku Teks
Still, Richard R.
Essentials of marketing
Prentice-Hall, 1966
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Haas, Kenneth B.
Creative salesmanship : understanding essentials
Collier/Macmillan, 1974
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McCarthy, E. Jerome
Essentials of marketing
Irwin, 1988
Buku Teks