Sheth, Jagdish N.
Marketing theory : evolution and evolution
John Wiley & Sons, 1988
 Buku Teks
Alderson, Wroe
Marketing behavior and executive action : a functionalist approach to marketing theory
Richard D. Irwin, 1957
 Buku Teks
Kirzner, Israel M.
Market theory and the price system
Princeton, 1966
 Buku Teks
Arief Wardono
Aplikasi the three hit theory untuk analisa efektivitas dan efisiensi distribusi frekuensi iklan
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1994
 UI - Skripsi Membership
Jemimah Michelle Wylie
Literature Review: Perkembangan Teori Trust Transfer Dalam Konteks E-commerce dan S-commerce = Literature Review: Development of Trust Transfer Theory in the Context of E-commerce and S-commerce
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja