Hise, Richard T.
Basic marketing : concepts and decisions
Winthrop, 1979
 Buku Teks SO
McCarthy, E. Jerome
Basic marketing
Richard D. Irwin, 1998
 Buku Teks
McCarthy, E. Jerome
Basic marketing
Richard D. Irwin, 1998
 Buku Teks SO
Combs, Arthur W.
Helping relationships: basic concepts for the helping professions
Alyn and bacan , 1970
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McCarthy, E. Jerome
Basic marketing : a managerial approach
Richard D. Irwin, 1990
 Buku Teks SO