Dalrymple, Douglas J.
Marketing management - strategy and cases
John Wiley & Sons, 1995
 Buku Teks SO
Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
 Buku Teks SO
Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
 Buku Teks SO
Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons, 1983
 Buku Teks SO
Bernhardt, Kenneth L.
Cases in marketing management
Richard D. Irwin, 1997
 Buku Teks SO