Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons, 1983
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Dalrymple, Douglas J.
Marketing management strategy and cases / Douglas J. Dalrymple and Leonard J. Parsons
John Wiley & Sons, 1990
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Dalrymple, Douglas J.
Sales management : concepts and cases / Douglas J. Dalrymple, William L. Cron.
Chichester : Wiley, Chichester : Wiley
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Luck, David J.
Marketing strategy and plans ; systematic marketing management/ David J. Luck; O.C. Ferrell.
Prentice-Hall, 1979
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Peter, J. Paul
Consumer behavior and marketing strategy / J. Paul Peter
McGraw-Hill, 2005
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