Bursk, Edward Collins
Cases in marketing management
Prentice-Hall, 1975
Buku Teks SO
Guiltinan, Joseph P.
Cases in marketing management
McGraw-Hill, 1991
Buku Teks SO
Cravens, David W.
Strategic marketing management cases
McGraw-Hill Irwin, 2002
Buku Teks SO
Lal, Rajiv
Marketing management : text and cases
McGraw-Hill, 2005
Buku Teks SO
Johnson, Lewis K.
Sales and marketing management : text and cases
Allyn and Bacon, 1957
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