Cravens, David W.
Strategic marketing management cases
McGraw-Hill Irwin, 2002
Buku Teks
Lal, Rajiv
Marketing management : text and cases
McGraw-Hill, 2005
Buku Teks
Lazo, Hector
Management in marketing : text and cases
McGraw-Hill, 1961
Buku Teks
Guiltinan, Joseph P.
Cases in marketing management
McGraw-Hill, 1991
Buku Teks
Johnson, Lewis K.
Sales and marketing management : text and cases
Allyn and Bacon, 1957
Buku Teks