Randall, Geoffrey
Principles of marketing
Routledge, 1993
 Buku Teks
Clark, Fred E.
Principles of marketing
Macmillan, 1947
 Buku Teks
Kotler, Philip
Principles of marketing
Prentice-Hall, 1996
 Buku Teks
Kotler, Philip
Principles of marketing
Prentice-Hall, 2001
 Buku Teks
Kotler, Philip
Principles of marketing
Prentice-Hall, 1999
 Buku Teks