Guiltinan, Joseph P.
Marketing management strategies and programs / Joseph P. Guiltinan and Gordon W. Paul
McGraw-Hill , 1985
Buku Teks
Rewoldt, Stewart H.
Introduction to marketing management : text and cases
Homewood: Richard D. Irwin, 1969
Buku Teks
Howard, John A.
Marketing management : operating, strategic, and administrative / John A. Howard
Richard D. Irwin, 1973
Buku Teks
Rewoldt, Stewart H.,
Strategi promosi pemasaran=Introduction to marketing management/Stewart H.Rewoldt.; penerjemah A. Hasymi
Rineka Cipta, 1973
Buku Teks
Komaruddin Sastradipoera
Menejemen marketing : suatu pendekatan ramuan marketing
Kappa-Sigma, 2003
Buku Teks