Bursk, Edward Collins
Cases in marketing management
Prentice-Hall, 1975
Buku Teks
Dalrymple, Douglas J.
Marketing management strategy and cases
John Wiley & Sons, 1990
Buku Teks
Dalrymple, Douglas J.
Marketing management - strategy and cases
John Wiley & Sons, 1995
Buku Teks
Guiltinan, Joseph P.
Cases in marketing management
McGraw-Hill, 1991
Buku Teks
Cravens, David W.
Strategic marketing management cases
McGraw-Hill Irwin, 2002
Buku Teks