Guiltinan, Joseph P.
Cases in marketing management / Joseph P.Guiltinan and Gordon W. Paul
McGraw-Hill , 1991
 Buku Teks
Guiltinan, Joseph P.
Marketing management: strategies and programs/Joseph P. Guiltinan, Gordon W. Paul
New York McGraw-Hill 1983,
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Guiltinan, Joseph P.
Readings in marketing strategies and programs / Joseph P. Guiltinan, Gordon W. Paul
McGraw-Hill , 1982
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Rewoldt, Stewart H.
Introduction to marketing management : text and cases
Homewood: Richard D. Irwin, 1969
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Howard, John A.
Marketing management : operating, strategic, and administrative / John A. Howard
Richard D. Irwin, 1973
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