Guiltinan, Joseph P.
Marketing management strategies and programs
McGraw-Hill, 1985
Buku Teks
Clark, Fred E.
Readings in marketing
Macmillan, 1931
Buku Teks
McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1949
Buku Teks
Westing, John Howard
Readings in marketing
Prentice-Hall, 1957
Buku Teks
McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1956
Buku Teks