Hansen, Harry L.
Marketing: a text, cases and readings
Richard D. Irwin, 1956
 Buku Teks
Havaldar, Krishna K.
Industrial Marketing: text and cases
Tata McGraw-Hill, 2005
 Buku Teks
Hansen, Harry L.
Marketing text, techniques, and cases
Richard D. Irwin, 1968
 Buku Teks
Shaw, Steven J.
Marketing in business management : text and readings
Macmillan, 1966
 Buku Teks
Boyd, Harper W., Jr.
Marketing research : text and cases
Richard D. Irwin, 1956
 Buku Teks