Holloway, Robert J.
Marketing in a changing environment
John Wiley & Sons, 1968
 Buku Teks
Wales, Hugh G.
Changing perspectives in marketing
University of Illinois Press, 1951
 Buku Teks
Christian Soetanto. author
Analisa strategi pemasaran digital dalam komunikasi produk ke konsumen : studi kasus perusahaan A = Analysis of digital marketing strategy in communicating products to consumers : case study of company A
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Modern marketing strategy
edited by Edward C. Bursk and John F. Chapman
New American Library, 1964
 Buku Teks
Kelley, Eugene J.
Marketing strategy and functions
Prentice-Hall, 1965
 Buku Teks