Marketing research : within a changing information environment

Changing pattern in marketing : a study in strategy / Myron S. Heidingsfield

Changing perspectives in marketing / Hugh G, Wales

Marketing in the international environment

Pengaruh marketing ambidexterityterhadap kinerja perusahaan di industri fmcg: peran market knowledge development, cross-functional marketing capabilities dan perceived task environment = The impact of marketing ambidexterity towardsfirm performance in fmcg industry: the role of market knowledge development, cross-functional marketing capabilities and perceived task environment