Hair, Joseph F., Jr.
Marketing research : within a changing information environment
McGraw-Hill, 2006
 Buku Teks
Wales, Hugh G.
Changing perspectives in marketing
University of Illinois Press, 1951
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Heidingsfield, Myron S.
Changing pattern in marketing : a study in strategy
Allyn and Bacon, 1968
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Cundiff, Edward W.
Marketing in the international environment
Prentice-Hall, 1988
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Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
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