Keegan, Warren J.
Multinational marketing management
Prentice-Hall, 1980
Buku Teks
Keller, kotler
Marketing Management
Pearson Education, Inc, 2006
Buku Teks
Howard, John A.
Marketing management analysis and decision
Richard D. Irwin, 1957
Buku Teks
Rexroad, Robert A.
High tecnology marketing management
John Wiley & Sons, 1983
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Haas, Robert W
Industrial marketing management
Kent, 1982
Buku Teks