Czepiel, John A.
Competitive marketing strategy
Prentice-Hall, 1992
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Perreault, William D.
Basic marketing : a marketing strategy planning approach
McGraw-Hill, 2014
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Perreault, William D.
Essentials of marketing : a marketing strategy planning approach
McGraw-Hill, 2015
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Randall, Geoffrey
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
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Marketing planning and strategy series : reprints from Harvard Business Review. part I/ Harvard Business Review
Harvard Business Review, 1960
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