Kelley, Eugene J.
Managerial marketing : perspectives and viewpoints a source book / by Eugene J. Kelley and William Lazer
Irwin , 1967
McCarthy, E. Jerome
Basic marketing: a managerial approach / E Jerome McCarthy, William D Perreault
Richard D. Irwin, 1998
Marketing planning and competitive strategy / Eugene Kelley
Staud, Thomas A
Managerial introduction to marketing/ Thomas A Staud
Tousley, Rayburn D.
Principles of marketing / by Rayburn D. Tousley, Eugene Clark and Fred E. Clark
Macmillan , 1962