Kotler, Philip
Marketing management : Analysis, planning, and control
Prentice-Hall, 1976
 Buku Teks SO
Kotler, Philip
Marketing management : analysis, planning, and control
Prentice Hall International, 1980
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Waterston, Albert
Planning in Yugoslavia : organization and implementation
Johns Hopkins Press, 1962
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Morgan, Chris
Robots : planning and implementation
Berlin: Springer-Verlag, 1984
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Lehmann, Donald R.
Analysis for marketing planning
McGraw-Hill, 2005
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