Lamont, Douglas
Instructor's manual to accompany: global marketing
Blackwell Publishers, 1996
 Buku Referensi
Panduan memahami kebijaksanaan dan prosedur penjualan dan pemasaran = Manual of sales and marketing policies and procedures / by Alexander Hamilton Institute
Elex Media Komputindo, 1994
 Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
 Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
 Buku Teks