Dalrymple, Douglas J.
Marketing management strategy and cases / Douglas J. Dalrymple and Leonard J. Parsons
John Wiley & Sons, 1990
 Buku Teks
Dalrymple, Douglas J.
Marketing management - strategy and cases / Douglas J. Dalrymple and Leonard J. Parsons.
John Wiley & Sons, 1995
 Buku Teks
Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons, 1983
 Buku Teks
Marketing management and strategy : a reader
edited by Philip Kotler, Keith K. Cox
Prentice-Hall, 1984
 Buku Teks
Markin, Rom J.
Marketing : strategy and management
John Wiley & Sons, 1982
 Buku Teks