McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy
R.D. Irwin, 1968
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McCarthy, E. Jerome, editor
Basic marketing : a managerial approach / E. Jerome Mccarthy, William D. Perreault
Richard D. Irwin, 1990
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Perreault, William D.
Basic marketing : a global-managerial approach
Irwin McGraw-Hill, 1999
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McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy
Irwin , 1978
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Malhotra, Naresh K.
Basic marketing research : a decision-making approach
Prentice-Hall, 2006
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