Randall, Geoffrey
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
Buku Teks
Morse, Stephen A.
The practical approach to marketing management / Stephen Morse
McGraw-Hill , 1967
Buku Teks
Lovelock, Christopher H.
Services marketing
Prentice-Hall, 1960
Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 2000
Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 2003
Buku Teks