Randall, Geoffrey
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
 Buku Teks SO
Morse, Stephen A.
The practical approach to marketing management / Stephen Morse
McGraw-Hill , 1967
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Lovelock, Christopher H.
Services marketing
Prentice-Hall, 1960
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Kotler, Philip
Marketing management
Prentice-Hall, 2000
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Kotler, Philip
Marketing management
Prentice-Hall, 2003
 Buku Teks SO