Kotler, Philip
Marketing; Jilid I = Marketing essential
Erlangga , 1996
 Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
 Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
 Buku Teks
Parkinson, Cyril Northcote, 1909-1993
Marketing
Federal Publications, 1992
 Buku Teks