Lovelock, Christopher H.
Marketing challenges : cases abd exercises
McGraww-Hill, 1993
 Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
 Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
 Buku Teks
Taylor, Weldon Johnson, 1908-
Marketing
South-Western, 1975
 Buku Teks