Taylor, Weldon Johnson, 1908-
Marketing : an integrated analytical approach
South-Western Publishing, 1975
 Buku Teks
Carson, David
International marketing : comparative systems approach
New York, John Wiley & Sons
 Buku Teks
Alderson, Wroe
Marketing behavior and executive action : a functionalist approach to marketing theory
Richard D. Irwin, 1957
 Buku Teks
Stern, Mark E.
Marketing planning: an systems approach/ Mark E. Stern
McGraw-Hill, 1966
 Buku Teks
Kotler, Philip
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
 Buku Teks