McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1949
 Buku Teks
McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1956
 Buku Teks
Hansen, Harry L.
Marketing, text, cases and readings
Richard D. Irwin, 1964
 Buku Teks
Hansen, Harry L.
Marketing: a text, cases and readings
Richard D. Irwin, 1956
 Buku Teks
Narver, John C.
Conceptual readings in the marketing economy
Holt, Rinehart and Winston, 1971
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