Schoell, William F.
Marketing : contemporary concepts and practices /​ William F. Schoell, Joseph P. Guittinan.
Allyn and Bacon, 1988
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Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
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Etzel, Michael J.
Marketing
McGraw-Hill, 2004
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Kurtz, David L.
Marketing
The Dryden Press , 1981
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Phillips, Charles F.
Marketing
Boston , Houghton Mifflin
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