Petersen, Christian
Sales promotion in postmodern marketing/ Christian Peterson
Gower, 1994
 Buku Teks SO
McDaniel, Carl
Introduction to marketing
South Western Cengage Learning, 2013
 Buku Teks SO
Armstrong, Gary M.
Marketing: an introduction
Prentice-Hall, 2005
 Buku Teks SO
McDaniel, Carl
Riset pemasaran kontemporer = Contemporary marketing research
Salemba Empat , 2001
 Buku Teks SO
Schoell, William F.
Marketing : contemporary concepts and practices /​ William F. Schoell, Joseph P. Guittinan.
Allyn and Bacon, 1988
 Buku Teks SO