Petersen, Christian
Sales promotion in postmodern marketing/ Christian Peterson
Gower, 1994
 Buku Teks
McDaniel, Carl
Introduction to marketing
South Western Cengage Learning, 2013
 Buku Teks
Armstrong, Gary (Gary M.)
Marketing: an introduction
Prentice-Hall, 2005
 Buku Teks
McDaniel, Carl
Riset pemasaran kontemporer = Contemporary marketing research
Salemba Empat , 2001
 Buku Teks
Staud, Thomas A
Managerial introduction to marketing/ Thomas A Staud
Prentice-Hall, 1970
 Buku Teks