Howard, John A.
Marketing management : operating, strategic, and administrative / John A. Howard
Richard D. Irwin, 1973
Buku Teks
Howard, John A.
Marketing management : analysis and decision / John A. Howard
Richard D. Irwin, 1962
Buku Teks
Phelps, D.M.
Sales management policies and procedures/ D.M. Phelps
Richard D. Irwin , 1953
Buku Teks
Batten, J. D.
Tough-minded management / J. D. Batten
D.B. Taraporevala Sons & Co., 1963
Buku Teks
Peter, J. Paul
Marketing management : knowledge and skills / J. Paul Peter
McGraw-Hill, 2004
Buku Teks