Hansen, Harry L.
Marketing: a text, cases and readings
Richard D. Irwin, 1956
 Buku Teks
Readings and cases in marketing
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Richard D. Irwin, 1984
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Clark, Fred E.
Readings in marketing
Macmillan, 1931
 Buku Teks
McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1949
 Buku Teks
Westing, John Howard
Readings in marketing
Prentice-Hall, 1957
 Buku Teks