Readings and cases in marketing
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Richard D. Irwin, 1984
 Buku Teks
Hansen, Harry L.
Marketing: a text, cases and readings
Richard D. Irwin, 1956
 Buku Teks
Westing, John Howard
Readings in marketing
Prentice-Hall, 1957
 Buku Teks
McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1949
 Buku Teks
McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1956
 Buku Teks