Clark, Fred E.
Readings in marketing
Macmillan, 1931
Buku Teks
McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1949
Buku Teks
Westing, John Howard
Readings in marketing
Prentice-Hall, 1957
Buku Teks
McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1956
Buku Teks
Hansen, Harry L.
Marketing, text, cases and readings
Richard D. Irwin, 1964
Buku Teks