Stanton, William J.
Fundamentals of marketing
McGraw-Hill, 1994
 Buku Teks
Stanton, William J.
Fundamentals of marketing
McGraw-Hill, 1991
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Stanton, William J.
Fundamentals of marketing
McGraw-Hill, 1967
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Stanton, William J.
Fundamentals of marketing
McGraw-Hill, 1987
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Hartley, Robert F.
Marketing fundamentals
Harper & Row, 1983
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