McDaniel, Carl
Marketing essentials
South Western Cengage Learning, 2012
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McCarthy, E. Jerome
Essentials of marketing
Irwin, 1988
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Hoffman, K. Douglas
Essentials of services marketing
Harcourt College Publishers, 2002
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Zikmund, William G.
Essentials of marketing research
South Western Cengage Learning, 2013
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Fitzpatrick, Peter B.
Essentials of export marketing
AMA Membership Publications Division, American Management Association, 1985
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