Seminar on segmentation and typology: techniques and applications to marketing problems
ESOMAR, 1972
 Buku Teks
Barksdale, Hiram C.
Problems in marketing research : in-basket simulatiuon
Holt, Rinehart and Winston, 1963
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Aaker, David A.
Marketing Research
John Wiley & Sons, 1995
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Churchill, Gilbert A.
Marketing research
Thomson, 2005
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Cooper, Donald R.
Marketing research
McGraw-Hill/Irwin, 2006
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