Holloway, Robert J.
Marketing in a changing environment
John Wiley & Sons, 1968
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Heidingsfield, Myron S.
Changing pattern in marketing : a study in strategy
Allyn and Bacon, 1968
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Kelley, Eugene J.
Managerial marketing: perspectives and viewpointsa, a source book
Richard D. Irwin, 1958
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Bearden, William O.
Marketing ; principles & perspectives
McGraw-Hill, 2001
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Bearden, William O.
Marketing ; principles & perspectives
McGraw-Hill, Irwin, 2007
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