Berg, Thomas L.
Product strategy and management / Edited by Thomas L. Berg and Abe Shuchman
Rinehart and Winston, 1963
 Buku Teks
Brethauer, Dale
New product development and delivery: ensuring successful products through integrated process management
[American Management Association, ], 2002
 eBooks
Ginting, Andreas
Pengembangan saluran distribusi penjualan, komunikasi pemasaran, produk ready to drink dan laporan arus kas pada UMKM vit fresh = Development of distribution channels marketing communication product ready to drink and cash flow statement through smes vit fresh
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Nindyo P. Sumargono
Analisis strategi pemasaran produk baru : studi kasus pada perusahaan farmasi Boehringer Mannheim Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1992
 UI - Skripsi Membership
Costello, Dennis R
New venture analysis / Dennis R. Costello
Dow Jones-Irwin, 1985
 Buku Teks