Williams, Leonard Aimslie
Industrial marketing management and controls
Elsevier, 1968
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Williams, Leonard Aimslie
Industrial marketing, management and controls L.A. Williams
London Longmans, Green and Co. Ltd. 1967,
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Management controls : new directions in basic research
edited by Charles P. Bonini, Robert K. Jaedicke and Harvey M. Wagner
McGraw-Hill, 1964
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Kotler, Philip
Marketing management
Prentice-Hall, 2000
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Kotler, Philip
Marketing management
Prentice-Hall, 2003
 Buku Teks SO