Hughes, G. David
Marketing management : a planning approach
Addison-Wesley, 1978
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Perreault, William D.
Basic marketing : a marketing strategy planning approach
McGraw-Hill, 2014
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Perreault, William D.
Essentials of marketing : a marketing strategy planning approach
McGraw-Hill, 2015
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Mcnamee, Patrick
Management accounting strategic planning and marketing / Patrick McNamee
Heinemann , 1988
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Boyd, Harper W., Jr.
Marketing management : a strategic approach with a global orientation
Irwin, 1995
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