McNamee, Patrick
Management accounting strategic planning and marketing
Heinemann , 1988
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Hughes, G. David
Marketing management : a planning approach
Addison-Wesley, 1978
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Stern, Mark E.
Marketing planning: an systems approach
McGraw-Hill, 1966
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Perreault, William D.
Basic marketing : a marketing strategy planning approach
McGraw-Hill, 2014
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Perreault, William D.
Essentials of marketing : a marketing strategy planning approach
McGraw-Hill, 2015
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